Education Sales Management Simplifies Name to ESM

Change Reflects Company’s Expansion into Complete Student Lifecycle Solutions

(HIGHLANDS RANCH, CO – FEBRUARY 1, 2010) ESM today announced that it is retiring the name Education Sales Management after 15 years, and now will be known officially as ESM.  The name change better reflects the company’s growth and expansion from an admissions and sales organization to a provider of student lifecycle solutions aimed at helping institutions enroll, graduate and place more students.

“Our mission is to partner with educational institutions to help students achieve success and realize their dreams and, to us, that means leveraging our people, processes and technology to keep students fully engaged from prospect to placement,” said Rick Fort, CEO and Founder.  “Simplifying our name not only reinforces the brand equity we have established over the years, it also better represents our commitment to serving students throughout their entire educational experience.”

ESM was founded in 1995 to serve as the sales arm for seven Colorado-based Sylvan Learning Centers owned by Fort and other franchisees.  As ESM gained experience in call center technology, operations, sales and customer service, its solutions expanded to encompass every stage of the student lifecycle.

ESM remains exclusively focused on serving the needs of the education market. The company acts as an extension of an institution’s in-house teams, including admissions, student services and career placement.  ESM provides inbound and outbound services, which include lead qualification and transfer, appointment setting, application generation, and full outsourced enrollment. The company’s suite of services also includes student retention to help drive completion and graduation rates, as well as career services to help students find a job in their field of study.

As part of ESM’s rebranding campaign, the company has launched a new website at http://www.esm-sls.com.